MaxCOA is Anchor’s proprietary move database that provides current and accurate addresses for movers that NCOALink® may not supply. We recommend that you run MaxCOA in conjunction with NCOALink® to optimize hygiene efficiency.
MaxCOA matches are processed and validated at an individual level for increased accuracy. Typically, match rates range from .2% to 5%, improving deliverability rates and reducing marketing costs.
MaxCOA includes over 2 billion name and address records and up to 60 months of address changes. The data is compiled from multiple quality sources such as credit cards, self-reported data, publishers, and major reference files. Extensive matching criteria are used during this process.
Key Features:
LACS enables you to update your mailing lists when addresses have been converted by local authorities from rural to city style address (i.e. Renumbering of houses, usually as a result of a 9-1-1 conversion effort). It improves deliverability and identifies potential duplicates between name and address records that have the original address and those that are already using the new converted address. A National Deliverability Index Report show how your list compares to United States Postal Service standards. Processing lists with the 4 million record LACS database has resulted in savings of up to 3% for many direct marketers. The United States Postal Service is only required to deliver mail to the old style address for one year after a LACS conversion.
The maximum address hygiene benefits are realized when NCOA (including NIXIE Option) processing is done in conjunction with MAXCOA & LACS.